Live and Let Leave


Latvian tourist chiefs scrapped a campaign after their slogan was mistranslated into 'Easy to go, hard to live.'

The Latvian tourist board planned the campaign to promote the capital city of Riga to English-speaking travelers. They hoped to show off the city's cultural highlights to turn around Riga's image as a destination for wild stag parties.

The message was however completely ruined by one simple mistake. 'It is very embarrassing. It was of course meant to say hard to leave' a spokesman admitted, 'but apparently nobody checked it properly before the leaflets and posters went to the printers.'

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